Beth Ard, VP of Customer Experience at Lumen Technologies

Beth Ard is the vice president of customer experience at Lumen Technologies, a Louisiana-based telecommunications company that offers solutions for adaptive networking, connected security and edge computing.

Ard has a career spanning nearly 20 years, during which time she gained functional expertise in CX, product marketing, marketing strategy, sales, business development and vertical/segment marketing.

She also has technical expertise in cybersecurity, hybrid networking, managed services, video broadcast and internet protocol, as well as vertical expertise in media and entertainment, social media and technology, according to her LinkedIn profile.

Ard spent most of her career at CenturyLink, where she held director-level positions focused on global product marketing and market strategy, business development, mobile and carrier sales and vertical marketing.

While at CenturyLink, she launched new products in target growth areas, helped market messaging efforts, analyzed global market opportunities in digital segments, created thought leadership content and devised go-to-market strategies for key cybersecurity, cloud, voice and hybrid networking solutions.

She also worked for more than two years at AT&T. As director of digital media sales, she launched vertical marketing initiatives directed at insurance/finance, media, government and education customers.

Earlier in her career, she served as a senior sales executive at BT Media & Broadcast.

Ard graduated from Indiana University Bloomington. She also took business management courses with the American Management Association and a film course at New York University.