Contract award

BetterUp to Provide Professional Coaching, AI-Driven Learning to Airmen, Guardians

The Air Force has awarded coaching company BetterUp a sole-source contract to enroll more than 1,500 personnel in its professional coaching program.

BetterUp said that it offers individual coaching and group coaching as part of a program approved by the International Coaching Federation.

The services will be available to airmen and guardians across multiple U.S. Air Force and U.S. Space Force major commands, BetterUp said.

The company said that its coaching program includes an artificial intelligence-driven learning platform and proprietary assessments designed to provide personalized content.

Alexi Robichaux, co-founder and CEO of BetterUp, said the company will serve as a “resource in the personal growth and professional development of Airmen.”

He added that the BetterUp itself has been benefitting from the insights of senior leaders in the armed forces the company’s founding.

Under the terms of the contract, Air Force members will have unlimited access to one-on-one coaching, group coaching, curated content, digital learning tools and specialist support in various topics.

BetterUp said that its one-on-one coaching service, which uses the company’s “Whole Person Model,” has been aligned with the Air Force’s coaching framework.

The group coaching service is designed to allow small groups of Air Force members to take part in performance coaching and coach-facilitated sessions, among others.

BetterUp said that its software-as-a-service platform will allow servicemen to schedule coaching sessions using their personal devices.

According to the company, its coaching services have been shown to improve team agility, resilience, focus and stress management within three to four months.