Steve Plaugher: Competitive Intelligence and Market Research Associate Principal at Guidehouse

Steve Plaugher is the associate principal of competitive intelligence and market research at consulting company Guidehouse.

At Guidehouse, Plaugher leads a team that performs market research and competitive intelligence. He also leads competitive intelligence and market research analysis for corporate priority programs and government contracts. Other responsibilities include account planning leadership for business development account teams and assessment of the competitive landscape and market trends. He has been with Guidehouse since November 2019, according to his LinkedIn profile.

Plaugher was a senior market research analyst at Dovel Technologies before joining Guidehouse. During his time at Dovel, he led competitive intelligence and market research analysis for government contracts. He also performed roles similar to those he is doing in his current leadership role. Dovel was acquired by Guidehouse in 2021.

Plaugher started his professional career in 2006 and has held various leadership positions since. He was a senior market analyst at Systems Made Simple and was a competitive intelligence and market assessment senior analyst at defense contractor Leidos. The industry veteran was also the executive vice president of market research and product development at G2Xchange, LLC.

The Guidehouse executive holds a bachelor’s degree in history and theater from Radford University. He is also a member of Strategic and Competitive Intelligence Professionals, a nonprofit organization that develops best practices and other resources for the CI community.

Guidehouse offers cybersecurity, financial support, portfolio management and technology solutions services to defense, health, national security and financial institutions. It has multiple offices across the U.S. and in Asia, Europe and the Middle East.