Bobby New
Vice President, US Public Sector Solutions Engineering, Cybersecurity Leader
Trellix
With a rich history spanning almost three decades in the field of IT Security, Bobby New stands as a pillar
of expertise and innovation. Currently serving as the Vice President of US Public Sector Solutions
Engineering at Trellix, Strategically and tactically leading the Solutions Engineering Public Sector
organization. Driving field readiness programs, operational excellence and KPI management. While
continuously leading efforts aligned to attracting, developing, motivating, and transforming the Public
Sector Solutions Engineering teams to become best in class when engaging with customers and
partners.
Prior to Bobby worked with Trellix, Bobby held similar leadership positions at the Executive Office of the
President (EOP), Unisys, Microsoft, SenForce, Novell, Dell and FireEye.
Cybersecurity Evangelist Bobby is not just a seasoned professional; he is a true Cybersecurity Evangelist.
His passion for securing digital landscapes and advocating for robust cybersecurity measures has made
him a respected figure in the industry.
Strategic Visionary Bobby's expertise lies in translating business objectives seamlessly into cybersecurity
strategies. His professional acumen enables him to navigate the intricate landscape of business and IT,
ensuring a harmonious alignment of objectives.
Entrepreneurial Spirit Beyond the corporate realm, Bobby is an entrepreneur at heart. His ventures
have not only showcased his business acumen but have also contributed to the ever-evolving landscape
of cybersecurity solutions.
Credentials and Clearances
DoD TOP SECRET SCI w/Poly Clearance: Bobby's commitment to security is underlined by his
Department of Defense TOP SECRET clearance, showcasing a level of trust and responsibility few attain.
CISSP Certification: As a Certified Information Systems Security Professional (CISSP), Bobby's skills are
validated by one of the most globally recognized certifications in the cybersecurity domain.
ITIL v3 Foundation Certified: Bobby's commitment to efficiency and best practices is evident through his
ITIL v3 Foundation Certification.
Awards and Recognitions
Trellix Executive Sponsor & Member of the Intelligence Community
Chairmen of the Executive Mosaic Cyber Group
Trellix Executive Sponsor for Dept Homeland Security
2024 FedScoop 50 winner
MEDDPICC Champion: Bobby stands as a champion of the MEDDPICC methodology, demonstrating
mastery in driving complex deals and strategic engagements.
Command of the Message Proficient: With a keen understanding of communication, Bobby holds a
proficiency in the "Command of the Message," ensuring clear and impactful communication strategies.
Command of the DEMO Leader: Bobby's ability to lead through demonstrations is a testament to his
hands-on expertise in presenting and showcasing technological solutions.
Event Participation
