Qualtrics Launches Customer Experience Improvement Platform for Government Customers

Software company Qualtrics has announced that the Government Web Experience solution is now available.

Qualtrics Government Web Experience gives leaders in the federal, state and local governments a new tool to understand how their websites are performing and serving their customers. The tool helps build a cohesive digital customer experience and helps government organizations improve service and empower the government workforce.

Government Web Experience aligns with the Office of Management and Budget‘s collection and reporting requirements. It also allows users to create surveys and ensure that their CX efforts are aligned with the President’s Management Agenda and President Joe Biden’s customer experience executive order, Qualtrics said Tuesday.

The solution also includes pre-designed questions and dashboards that allow users to gather feedback and identify and prioritize areas of improvement on websites that will provide the most value for clients. Other features include deep insights and automated actions, both of which help teams fix issues before they spread.

Sydney Heimbrock, chief industry adviser for government at Qualtrics, said agencies need to obtain and analyze insights to help uncover areas that they need to work on and create an immediate impact for customers. He added that while the software is available, agency leaders must also be onboard in redesigning CX to better serve the public.

Qualtrics offers various user experience improvement platforms and solutions to clients in the education, health care, technology, government and retail sectors. The company is headquartered in Provo, Utah.